/* ============================================================
   InsiderCX 2025 Benchmark — Landing page
   Scrollable, responsive (desktop + mobile)
   ============================================================ */

* { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }
html, body { overflow-x: clip; max-width: 100%; }
html { scroll-behavior: smooth; }
body {
  background: #faf7e6;
  color: #201A02;
  font-family: var(--p-font-sans);
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }

:root {
  --ink: #201A02;
  --ink-2: #3a3211;
  --ink-3: #6e6534;
  --ink-4: #9c8c40;
  --paper: #faf7e6;
  --paper-2: #f4ecc4;
  --paper-3: #f0e9c2;
  --line: rgba(125,91,4,0.18);
  --y: #fbcc18;
  --y-deep: #a97f08;
  --y-bg: #fffdf0;
  --maxw: 1200px;
  --gut: clamp(20px, 4vw, 64px);
}

/* ---------- type ---------- */
.eyebrow {
  font-family: var(--p-font-mono);
  font-size: 12px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--y-deep);
  font-weight: 500;
  display: inline-flex;
  gap: 10px;
  align-items: center;
}
.eyebrow .num { color: var(--ink-4); }
.eyebrow .dot { width: 6px; height: 6px; background: var(--y); border-radius: 50%; }

h1, h2, h3, h4 { font-family: var(--p-font-heading); font-weight: 800; letter-spacing: -0.025em; line-height: 1.05; color: var(--ink); margin: 0; }
h1 { font-size: clamp(40px, 6vw, 88px); line-height: 1.08; letter-spacing: -0.035em; }
h2 { font-size: clamp(32px, 4.4vw, 64px); letter-spacing: -0.03em; }
h3 { font-size: clamp(22px, 2.4vw, 30px); }
h4 { font-size: clamp(18px, 1.6vw, 22px); font-weight: 700; }
p { margin: 0; }
.lede { font-size: clamp(18px, 1.7vw, 24px); line-height: 1.5; color: var(--ink-2); max-width: 38ch; }
.body-l { font-size: clamp(16px, 1.3vw, 19px); line-height: 1.6; color: var(--ink-2); }
.mono { font-family: var(--p-font-mono); }

/* ---------- nav ---------- */
.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(250, 247, 230, 0.85);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--line);
}
.nav-inner {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 14px var(--gut);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}
.nav-logo { height: 28px; }
.nav-links {
  display: flex;
  gap: 28px;
  font-family: var(--p-font-mono);
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}
.nav-links a {
  color: var(--ink-3);
  text-decoration: none;
  transition: color .2s;
}
.nav-links a:hover { color: var(--ink); }
.nav-cta {
  background: var(--ink);
  color: var(--y);
  padding: 10px 18px;
  border-radius: 100px;
  font-family: var(--p-font-mono);
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  text-decoration: none;
  transition: transform .2s;
  white-space: nowrap;
  flex-shrink: 0;
}
.nav-cta:hover { transform: translateY(-1px); }

@media (max-width: 768px) {
  .nav-links { display: none; }
}

/* ---------- containers ---------- */
.section {
  padding: clamp(64px, 9vw, 140px) var(--gut);
  position: relative;
}
.wrap {
  max-width: var(--maxw);
  margin: 0 auto;
}
.section.dark { background: var(--ink); color: #fff; }
.section.dark h1, .section.dark h2, .section.dark h3, .section.dark h4 { color: #fff; }
.section.dark .lede, .section.dark .body-l { color: #d8cea0; }
.section.dark .eyebrow { color: var(--y); }
.section.yellow { background: var(--y); color: var(--ink); }
.section.yellow .eyebrow { color: var(--ink); opacity: 0.7; }

/* section divider eyebrow row */
.section-head {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 24px;
  padding-bottom: 18px;
  margin-bottom: 56px;
  border-top: 1px solid var(--line);
  padding-top: 18px;
}
.section.dark .section-head { border-top-color: rgba(216,206,160,0.25); }
.section-head .right { font-family: var(--p-font-mono); font-size: 12px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-4); }
.section.dark .section-head .right { color: #9c8c40; }

/* ---------- hero ---------- */
.hero {
  background: var(--ink);
  color: #fff;
  position: relative;
  overflow: hidden;
  padding: clamp(80px, 12vw, 160px) var(--gut) clamp(60px, 8vw, 120px);
}
.hero-bg-grid {
  position: absolute; inset: 0;
  background-image:
    linear-gradient(to right, rgba(251,204,24,0.06) 1px, transparent 1px),
    linear-gradient(to bottom, rgba(251,204,24,0.06) 1px, transparent 1px);
  background-size: 64px 64px;
  pointer-events: none;
}
.hero-blob {
  position: absolute;
  border-radius: 50%;
  filter: blur(40px);
  pointer-events: none;
  animation: drift 16s ease-in-out infinite;
}
.hero-blob.a { top: -200px; right: -100px; width: 600px; height: 600px; background: radial-gradient(circle, rgba(251,204,24,0.22), transparent 60%); }
.hero-blob.b { bottom: -300px; left: -150px; width: 600px; height: 600px; background: radial-gradient(circle, rgba(251,204,24,0.12), transparent 60%); animation-duration: 22s; animation-direction: reverse; }
@keyframes drift {
  0%, 100% { transform: translate(0,0); }
  50% { transform: translate(20px, -16px); }
}

.hero-inner {
  max-width: var(--maxw);
  margin: 0 auto;
  position: relative;
  z-index: 2;
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: clamp(40px, 6vw, 80px);
  align-items: center;
}
.hero-eyebrow {
  font-family: var(--p-font-mono);
  font-size: 13px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--y);
  margin-bottom: 28px;
  display: inline-flex;
  gap: 10px;
  align-items: center;
}
.rec-led { display: inline-block; width: 8px; height: 8px; background: #ef4444; border-radius: 50%; animation: blink 1.6s infinite; }
@keyframes blink { 0%, 70% { opacity: 1; } 85% { opacity: 0; } 100% { opacity: 1; } }

.hero h1 { color: #fff; }
.hero h1 .y { color: var(--y); }
.hero-sub {
  font-size: clamp(16px, 1.7vw, 22px);
  line-height: 1.5;
  color: #d8cea0;
  max-width: 32ch;
  margin-top: 28px;
}
.hero-meta {
  display: inline-grid;
  grid-template-columns: repeat(3, auto);
  width: fit-content;
  max-width: 100%;
  margin-top: 44px;
  border: 1px solid rgba(216, 206, 160, 0.22);
  border-radius: 14px;
  overflow: hidden;
}
.hero-meta > div {
  padding: 24px clamp(14px, 1.4vw, 24px);
  border-right: 1px solid rgba(216, 206, 160, 0.14);
  font-family: var(--p-font-mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #9c8c40;
  line-height: 1.3;
}
.hero-meta > div:last-child { border-right: none; }
.hero-meta b {
  color: var(--y);
  font-family: var(--p-font-heading);
  font-weight: 800;
  font-size: clamp(24px, 2.4vw, 34px);
  letter-spacing: -0.02em;
  line-height: 1;
  display: block;
  margin-bottom: 12px;
}
@media (max-width: 540px) {
  .hero-meta {
    display: grid;
    grid-template-columns: 1fr;
    width: 100%;
  }
  .hero-meta > div { border-right: none; border-bottom: 1px solid rgba(216, 206, 160, 0.14); }
  .hero-meta > div:last-child { border-bottom: none; }
}

/* hero stat tower */
.tower {
  display: flex;
  flex-direction: column;
  gap: 4px;
  border: 1px solid rgba(251,204,24,0.3);
  border-radius: 6px;
  padding: 6px;
  background: rgba(251,204,24,0.04);
}
.tower-row {
  border: 1px solid rgba(251,204,24,0.18);
  padding: clamp(20px, 2.4vw, 32px);
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 16px;
}
.tower-row .num { font-family: var(--p-font-heading); font-weight: 800; font-size: clamp(48px, 6vw, 84px); line-height: 1; color: var(--y); letter-spacing: -0.03em; }
.tower-row.lg .num { font-size: clamp(64px, 8vw, 110px); }
.tower-row .lbl { color: #d8cea0; font-size: 13px; max-width: 14ch; text-align: right; line-height: 1.35; }
.tower-row .lbl small { display:block; opacity: 1; color: var(--y); font-family: var(--p-font-mono); font-size: 11px; letter-spacing: 0.04em; margin-top: 3px; }

@media (max-width: 880px) {
  .hero-inner { grid-template-columns: 1fr; }
  .tower { margin-top: 12px; }
}

/* ---------- TL;DR / headline cards ---------- */
.tldr-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  margin-top: 40px;
}
.tldr-card {
  background: #fff;
  border: 1px solid var(--paper-3);
  border-radius: 14px;
  padding: clamp(28px, 3vw, 40px);
  position: relative;
  overflow: hidden;
}
.tldr-card.accent { background: var(--y); border-color: var(--y); }
.tldr-card .num {
  font-family: var(--p-font-heading);
  font-weight: 800;
  font-size: clamp(56px, 7vw, 96px);
  line-height: 1;
  letter-spacing: -0.04em;
  color: var(--ink);
}
.tldr-card .num .pm { font-size: 0.32em; color: var(--ink-4); font-weight: 500; margin-left: 8px; letter-spacing: 0; vertical-align: middle; }
.tldr-card.accent .num .pm { color: rgba(32,26,2,0.55); }
.tldr-card .lbl { color: var(--ink-3); font-size: 14px; margin-top: 14px; line-height: 1.4; }
.tldr-card.accent .lbl { color: var(--ink); opacity: 0.75; }

@media (max-width: 768px) {
  .tldr-grid { grid-template-columns: 1fr; }
}

/* ---------- findings list ---------- */
.findings {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
}
.finding {
  background: #fff;
  border: 1px solid var(--paper-3);
  border-radius: 14px;
  padding: clamp(24px, 2.6vw, 32px);
  display: grid;
  grid-template-columns: 56px 1fr;
  gap: 18px;
  align-items: start;
}
.finding .n {
  font-family: var(--p-font-heading);
  font-weight: 800;
  font-size: clamp(40px, 4.4vw, 56px);
  line-height: 0.85;
  color: var(--y);
}
.finding p { font-size: 15px; color: var(--ink-2); line-height: 1.55; margin-top: 6px; }
@media (max-width: 768px) {
  .findings { grid-template-columns: 1fr; }
}

/* ---------- 2-col layout block ---------- */
.cols {
  display: grid;
  grid-template-columns: 1fr 1.4fr;
  gap: clamp(32px, 5vw, 80px);
  align-items: start;
}
.cols.even { grid-template-columns: 1fr 1fr; }
.cols.flip { grid-template-columns: 1.4fr 1fr; }
@media (max-width: 880px) {
  .cols, .cols.even, .cols.flip { grid-template-columns: 1fr; }
}

/* ---------- bar chart (horizontal) ---------- */
.hbar {
  display: grid;
  grid-template-columns: minmax(120px, 1fr) 2.4fr 80px;
  gap: clamp(12px, 1.6vw, 24px);
  align-items: center;
  padding: clamp(8px, 1vw, 12px) 0;
}
.hbar + .hbar { border-top: 1px solid var(--line); }
.hbar .label { font-size: clamp(13px, 1.2vw, 16px); font-weight: 500; color: var(--ink); }
.hbar .label small { display:block; color: var(--ink-4); font-size: 11px; font-weight: 400; margin-top: 4px; font-family: var(--p-font-mono); letter-spacing: 0.05em; }
.hbar .track { height: clamp(20px, 2vw, 28px); background: var(--paper-3); border-radius: 4px; overflow: hidden; position: relative; }
.hbar .fill {
  height: 100%;
  background: var(--y);
  border-radius: 4px;
  transform-origin: left center;
  transform: scaleX(0);
  transition: transform 1.2s cubic-bezier(.2,.7,.2,1);
}
.hbar.muted .fill { background: #d4ca8a; }
.hbar.in-view .fill { transform: scaleX(var(--w, 1)); }
.hbar .val { font-family: var(--p-font-heading); font-weight: 800; font-size: clamp(18px, 1.8vw, 24px); color: var(--ink); text-align: right; }
.section.dark .hbar .label { color: #fff; }
.section.dark .hbar .track { background: rgba(251,204,24,0.15); }
.section.dark .hbar .val { color: var(--y); }

/* benchmark dashed line */
.bench { position: absolute; top: -6px; bottom: -6px; width: 0; border-left: 2px dashed rgba(125,91,4,0.6); z-index: 2; }
.section.dark .bench { border-left-color: rgba(216,206,160,0.45); }
.bench-lbl {
  font-family: var(--p-font-mono);
  font-size: 10px;
  color: var(--ink-3);
  margin-top: 8px;
  display: flex;
  gap: 16px;
  letter-spacing: 0.06em;
}
.bench-lbl span { display:flex; align-items: center; gap: 6px; }
.bench-lbl span::before { content: ''; width: 14px; border-top: 2px dashed rgba(125,91,4,0.6); }
.section.dark .bench-lbl { color: #9c8c40; }
.section.dark .bench-lbl span::before { border-top-color: rgba(216,206,160,0.45); }

/* ---------- funnel ---------- */
.funnel {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-radius: 14px;
  overflow: hidden;
  background: #fff;
  border: 1px solid var(--paper-3);
  margin-top: 40px;
}
.funnel > div { padding: clamp(24px, 3vw, 40px); border-right: 1px solid var(--paper-3); position: relative; }
.funnel > div:last-child { border-right: 0; }
.funnel .stage-num { font-family: var(--p-font-heading); font-weight: 800; font-size: clamp(36px, 4.4vw, 56px); line-height: 1; color: var(--ink); letter-spacing: -0.03em; }
.funnel .stage-pct { color: var(--y-deep); font-family: var(--p-font-heading); font-weight: 700; font-size: clamp(16px, 1.5vw, 20px); margin-top: 12px; }
.funnel .stage-lbl { color: var(--ink-3); font-size: 11px; text-transform: uppercase; letter-spacing: 0.18em; margin-top: 18px; font-family: var(--p-font-mono); }
.funnel .stage-desc { color: var(--ink-2); font-size: 14px; margin-top: 12px; line-height: 1.5; }
@media (max-width: 880px) {
  .funnel { grid-template-columns: 1fr; }
  .funnel > div { border-right: 0; border-bottom: 1px solid var(--paper-3); }
  .funnel > div:last-child { border-bottom: 0; }
}

/* ---------- big-number feature ---------- */
.feature-num {
  font-family: var(--p-font-heading);
  font-weight: 800;
  font-size: clamp(96px, 20vw, 320px);
  line-height: 0.85;
  letter-spacing: -0.05em;
  color: var(--y);
  position: relative;
}
.feature-num .pct { font-size: 0.4em; vertical-align: top; }

/* compare bars */
.cmp-row { margin-bottom: 22px; }
.cmp-row .cmp-lbl { display: flex; justify-content: space-between; align-items: baseline; font-family: var(--p-font-mono); font-size: 12px; color: #d8cea0; margin-bottom: 8px; letter-spacing: 0.08em; }
.cmp-row .cmp-lbl b { color: #fff; font-family: var(--p-font-heading); font-size: clamp(20px, 2vw, 28px); font-weight: 800; letter-spacing: 0; }
.cmp-row .cmp-track { height: clamp(28px, 3vw, 40px); background: rgba(251,204,24,0.1); border-radius: 4px; overflow: hidden; }
.cmp-row .cmp-fill { height: 100%; background: var(--y); transform-origin: left; transform: scaleX(0); transition: transform 1.2s cubic-bezier(.2,.7,.2,1); }
.cmp-row.muted .cmp-fill { background: rgba(251,204,24,0.4); }
.cmp-row.in-view .cmp-fill { transform: scaleX(var(--w, 1)); }

/* sentiment stacked */
.sent-bar {
  display: flex;
  height: clamp(96px, 10vw, 130px);
  border-radius: 14px;
  overflow: hidden;
  margin-top: 32px;
  box-shadow: 0 4px 12px -4px rgba(0,0,0,0.08);
}
.sent-bar > div { display: flex; flex-direction: column; justify-content: center; padding: 0 clamp(18px, 2vw, 32px); color: #fff; transition: flex 1s cubic-bezier(.2,.7,.2,1); }
.sent-bar .pos { background: #22c55e; flex: 0; }
.sent-bar .neu { background: #d4ca8a; flex: 0; color: var(--ink-2); }
.sent-bar .neg { background: #ef4444; flex: 0; }
.sent-bar.in-view .pos { flex: 48.6; }
.sent-bar.in-view .neu { flex: 40.9; }
.sent-bar.in-view .neg { flex: 10.5; }
.sent-bar .pct { font-family: var(--p-font-heading); font-weight: 800; font-size: clamp(28px, 3.4vw, 44px); line-height: 1; }
.sent-bar .lab { font-size: 11px; font-family: var(--p-font-mono); letter-spacing: 0.15em; text-transform: uppercase; opacity: 0.9; margin-top: 6px; }
@media (max-width: 600px) {
  .sent-bar { flex-direction: column; height: auto; }
  .sent-bar > div,
  .sent-bar.in-view .pos,
  .sent-bar.in-view .neu,
  .sent-bar.in-view .neg { flex: none; flex-direction: row; align-items: center; justify-content: space-between; padding: 18px 22px; gap: 16px; }
  .sent-bar .lab { margin-top: 0; }
}

/* topic mini stats */
.topic-strip {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: clamp(12px, 2vw, 24px);
  margin-top: 48px;
}
.topic-strip .topic .num { font-family: var(--p-font-heading); font-weight: 800; font-size: clamp(28px, 3vw, 38px); color: var(--ink); line-height: 1; }
.topic-strip .topic .lbl { font-size: 11px; color: var(--y-deep); font-family: var(--p-font-mono); letter-spacing: 0.12em; text-transform: uppercase; margin-top: 10px; }
@media (max-width: 768px) { .topic-strip { grid-template-columns: repeat(2, 1fr); gap: 24px; } }

/* ---------- lever cards ---------- */
.levers {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: clamp(16px, 2vw, 24px);
}
.lever {
  background: #fff;
  border: 1px solid var(--paper-3);
  border-radius: 16px;
  padding: clamp(28px, 3vw, 40px);
}
.lever.dark { background: var(--ink); color: #fff; border-color: var(--ink); }
.lever .priority { display: flex; align-items: center; gap: 10px; font-family: var(--p-font-mono); font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--y-deep); margin-bottom: 14px; }
.lever.dark .priority { color: var(--y); }
.lever .priority .dot { width: 8px; height: 8px; background: var(--y); border-radius: 50%; box-shadow: 0 0 0 0 rgba(251,204,24,0.6); animation: pulse 2.4s infinite; }
@keyframes pulse {
  0% { box-shadow: 0 0 0 0 rgba(251,204,24,0.6); }
  100% { box-shadow: 0 0 0 14px rgba(251,204,24,0); }
}
.lever h3 { letter-spacing: -0.015em; font-weight: 700; }
.lever.dark h3 { color: #fff; }
.lever .uplift { font-family: var(--p-font-heading); font-weight: 800; font-size: clamp(56px, 7vw, 88px); line-height: 1; letter-spacing: -0.04em; color: var(--y); margin: 16px 0 6px; }
.lever .uplift .unit { font-size: 0.34em; vertical-align: super; margin-left: 4px; font-weight: 700; }
.lever:not(.dark) .uplift .unit { color: var(--ink); }
.lever .from-to { display: flex; gap: 14px; align-items: center; font-family: var(--p-font-mono); font-size: 14px; margin: 6px 0 14px; flex-wrap: wrap; }
.lever .from-to .from { color: var(--ink-4); text-decoration: line-through; }
.lever .from-to .arrow { color: var(--y); font-weight: 700; font-size: 18px; }
.lever .from-to .to { color: var(--ink); font-weight: 700; font-size: 16px; }
.lever.dark .from-to .to { color: var(--y); }
.lever p { font-size: 14.5px; color: var(--ink-2); line-height: 1.55; }
.lever.dark p { color: #d8cea0; }
@media (max-width: 768px) { .levers { grid-template-columns: 1fr; } }

/* ---------- hour heatmap ---------- */
.hour-heatmap {
  display: grid;
  grid-template-columns: repeat(24, 1fr);
  gap: 3px;
  margin-top: 32px;
  align-items: end;
}
.hour-cell {
  background: #d4ca8a;
  border-radius: 3px;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: 6px 4px;
  font-family: var(--p-font-mono);
  font-size: 9px;
  color: var(--ink-3);
  min-height: 28px;
  position: relative;
  transform: scaleY(0);
  transform-origin: bottom;
  transition: transform 1s cubic-bezier(.2,.7,.2,1);
}
.hour-heatmap.in-view .hour-cell { transform: scaleY(1); }
.hour-cell .h { color: var(--ink-4); font-size: 9px; line-height: 1; }
.hour-cell .v { font-size: 9px; margin-top: 2px; line-height: 1; }
.hour-cell.peak { background: var(--y); color: var(--ink); }
.hour-cell.peak .h { color: var(--y-deep); }
@media (max-width: 768px) {
  .hour-heatmap { grid-template-columns: repeat(12, 1fr); gap: 2px; }
  .hour-heatmap .hour-cell:nth-child(odd):not(.peak):not(.show-mobile) { display: none; }
}

/* ---------- review chart ---------- */
.rep-row {
  display: grid;
  grid-template-columns: minmax(140px, 1fr) 2.4fr 110px;
  gap: clamp(14px, 2vw, 28px);
  align-items: center;
  padding: clamp(12px, 1.4vw, 18px) 0;
}
.rep-row + .rep-row { border-top: 1px solid var(--line); }
.rep-row .lbl { font-size: clamp(13px, 1.3vw, 17px); color: var(--ink); font-weight: 500; }
.rep-row .lbl small { display:block; color: var(--ink-4); font-size: 11px; font-weight: 400; margin-top: 4px; font-family: var(--p-font-mono); letter-spacing: 0.05em; }
.rep-row .track { height: clamp(28px, 3vw, 40px); background: var(--paper-3); border-radius: 4px; overflow: hidden; }
.rep-row .fill { height: 100%; background: var(--y); transform-origin: left; transform: scaleX(0); transition: transform 1.2s cubic-bezier(.2,.7,.2,1); }
.rep-row.in-view .fill { transform: scaleX(var(--w, 1)); }
.rep-row .val { font-family: var(--p-font-heading); font-weight: 800; font-size: clamp(20px, 2.2vw, 30px); color: var(--ink); text-align: right; line-height: 1.05; }
.rep-row .val small { display:block; font-family: var(--p-font-mono); font-size: 10px; color: var(--ink-4); margin-top: 4px; font-weight: 400; letter-spacing: 0.04em; }
.rep-row .val.peak { color: var(--y-deep); }

/* ---------- takeaways ---------- */
.takeaways {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: clamp(16px, 2vw, 24px);
}
.takeaway {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(216,206,160,0.18);
  border-left: 3px solid var(--y);
  border-radius: 12px;
  padding: clamp(24px, 2.6vw, 32px);
}
.takeaway h4 { color: #fff; margin-bottom: 10px; }
.takeaway p { color: #d8cea0; font-size: 15px; line-height: 1.55; }
@media (max-width: 768px) { .takeaways { grid-template-columns: 1fr; } }

/* ---------- copy variants table ---------- */
.copy-variants {
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
  margin-top: 32px;
}
.copy-variant {
  display: grid;
  grid-template-columns: 130px 1fr 100px;
  gap: 24px;
  align-items: center;
  padding: 18px 24px;
  background: #fff;
  border: 1px solid var(--paper-3);
  border-radius: 12px;
}
.copy-variant.winner { background: var(--y); border-color: var(--y); }
.copy-variant .v-name { font-family: var(--p-font-mono); font-size: 13px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--y-deep); font-weight: 600; }
.copy-variant.winner .v-name { color: var(--ink); }
.copy-variant .v-frame { font-size: 14.5px; color: var(--ink-2); line-height: 1.5; overflow-wrap: anywhere; }
.copy-variant.winner .v-frame { color: var(--ink); font-weight: 500; }
.copy-variant .v-rate { font-family: var(--p-font-heading); font-weight: 800; font-size: 24px; color: var(--ink); text-align: right; }
@media (max-width: 768px) {
  .copy-variant { grid-template-columns: 1fr; gap: 8px; padding: 18px; }
  .copy-variant .v-rate { text-align: left; }
}

/* ---------- generation strip ---------- */
.gens {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: clamp(8px, 1vw, 14px);
  margin-top: 32px;
}
.gen {
  background: #fff;
  border: 1px solid var(--paper-3);
  border-radius: 12px;
  padding: clamp(18px, 2vw, 24px);
}
.gen .name { font-family: var(--p-font-mono); font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--y-deep); }
.gen .nps { font-family: var(--p-font-heading); font-weight: 800; font-size: clamp(24px, 2.6vw, 36px); color: var(--ink); margin-top: 8px; line-height: 1; }
.gen .n { font-family: var(--p-font-mono); font-size: 10px; color: var(--ink-4); margin-top: 8px; }
.gen.outlier { background: var(--y-bg); border-color: var(--y); }
@media (max-width: 880px) { .gens { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 480px) { .gens { grid-template-columns: repeat(2, 1fr); } }

/* ---------- CTA / footer ---------- */
.cta-band {
  background: var(--y);
  color: var(--ink);
  padding: clamp(60px, 7vw, 100px) var(--gut);
}
.cta-band .wrap { display: grid; grid-template-columns: 1.4fr 1fr; gap: clamp(24px, 4vw, 48px); align-items: center; }
.cta-band h2 { color: var(--ink); }
.cta-band .body-l { color: var(--ink-2); }
.cta-actions { display: flex; flex-direction: column; gap: 12px; align-items: flex-start; }
.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 16px 28px;
  border-radius: 100px;
  font-family: var(--p-font-mono);
  font-size: 13px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  text-decoration: none;
  transition: transform .2s, background .2s;
  font-weight: 600;
}
.btn-primary { background: var(--ink); color: var(--y); }
.btn-primary:hover { transform: translateY(-2px); }
.btn-ghost { color: var(--ink); border: 1px solid rgba(32,26,2,0.25); }
.btn-ghost:hover { border-color: var(--ink); }
@media (max-width: 768px) { .cta-band .wrap { grid-template-columns: 1fr; } }

footer {
  background: var(--ink);
  color: #d8cea0;
  padding: 48px var(--gut);
}
footer .wrap { display: flex; justify-content: space-between; gap: 24px; align-items: center; flex-wrap: wrap; font-family: var(--p-font-mono); font-size: 12px; letter-spacing: 0.1em; color: #9c8c40; }
footer img { height: 24px; opacity: 0.8; }

/* ---------- scroll reveal ---------- */
.reveal {
  opacity: 0;
  transform: translateY(20px);
  transition: opacity .8s cubic-bezier(.2,.7,.2,1), transform .8s cubic-bezier(.2,.7,.2,1);
}
.reveal.in-view { opacity: 1; transform: none; }
.reveal-d1 { transition-delay: .08s; }
.reveal-d2 { transition-delay: .16s; }
.reveal-d3 { transition-delay: .24s; }
.reveal-d4 { transition-delay: .32s; }
.reveal-d5 { transition-delay: .40s; }

/* count-up holder */
.cup { display: inline-block; }

/* tiny utilities */
.mt-32 { margin-top: 32px; }
.mt-48 { margin-top: 48px; }
.mt-64 { margin-top: 64px; }
.text-y { color: var(--y); }

/* ---------- TOC chip nav ---------- */
.toc-anchor { scroll-margin-top: 72px; }